REVISING THE LOGO
The client requested revisions and updates to their logo. We met to discuss the client's preferences, pains with the current logo, and the range of change they would accept for alternatives.
PREVIOUS LOGOS
Our initial conversation suggested that the client liked the gradient container for the "G," but referenced issues with the differences in tracking between logos. See below for detailed descriptions of each discrepancy:
ROUND 1
This deliverable consisted of 4 logo options. Version 1 is the closest to the initial logo, featuring the revisions voiced by the client, with further versions featuring more and more differences.
FINAL LOGO
Based on the deliverables from multiple rounds, the client was most interested in updating their logos to match option 4.
BRAND IDENTITY GUIDE
With the help of the marketing team at Goliath Technologies, I was able to concept a brand identity guide for their internal and external use.
